Warby Parker

Why are glasses and sunglasses so expensive?  Or more importantly why can't they be affordable and stylish?  These are the questions that four friends asked themselves while deciding to start Warby Parker, an eyeglass company.  Tired of name brand eye wear bankrupting consumers, they conceived of an idea where by creating their own designs and selling them directly, they avoid the artificially inflated prices we have become so accustomed to.  All of their glasses are $95 no matter what style or prescription.  Having cornered the market on inexpensive well designed glasses, they just launched their sunglass line which come with the options of prescription and polarized for the same $95 price tag.  Just when you think they can't be improved upon, they have a charitable side called Vision Spring in which for every sale, they donate glasses & funds to said charity which in turn gets donated to low-income women entrepreneurs in developing countries. They then make a living selling glasses for reasonable prices to their communities in need.  All this and their designs are better than most notable name brands.